The Ford F-Series is now the official truck of the NFL, representing the tough players that make up the teams. Each week, a truck will be given to the the team player that shows the most toughness, smarts, and capability when playing football. Fans can order these trucks via the Uber application and get a Ford Tough Tailgate Truck to celebrate the football season. 
 
Fans in major cities will be able to purchase this truck and get tickets for two to a NFL game. Fans can enter the Toughest Ticket Contest with a chance to win tickets to the NFL Super Bowl and a new 2017 Ford F-Series Super Duty truck. The NFL will promote these trucks for three years. 
 
Those that order the truck in New York will get tickets, tailgate food, and merchandise. Ford will be touring NFL games around the country promoting the truck. This promotion will make NFL games exciting events for fans to attend.
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