New and used Ford vehicles in FL
About Us


We take a Different Approach

Our mission is to become the most guest-centric Ford dealership which is clear in the experience we offer here at Coggin Ford Jacksonville. Whether you want to purchase your car 100% online, visit in person and see a friendly face, or are stopping by for your routine maintenance, we treat each guest with the same level of attention and professionalism so you can leave our dealership truly satisfied.

Photo of Coggin Ford Jacksonville

General Manager

Leadership at Coggin Ford Jacksonville

Our General Manager, Ron Messinetti, has lived in Florida for the past 24 years. He and his wife Mary Ann have lived in Jacksonville for the last 5. Ron has two children Myles and Kyra who are a very important part of his life. He enjoys playing golf. He is a tenured General Manager and a student of the industry. Ron is dedicated to customer service excellence and continuous improvement of our processes to best serve our guests. He welcomes your communication and feedback.

We're Happy When You're Happy

Coggin Automotive Group was founded by Luther Coggin Jr. when he opened the first Coggin dealership in Jacksonville, Florida in 1968. The brand has since grown to encompass 16 dealerships representing 12 different brands. As the late Luther Coggin Jr. was known for making others feel appreciated, the Coggin team continues to honor his memory and carry the same philosophy in all our business.

Photo of the late Luther Coggin Jr. Smiling



Coggin Automotive was founded in 1968 by Luther Coggin, a man who would go on to become a beacon in the Jacksonville community. Luther believed that family and community involvement were more important than business, and were in fact a key aspect of doing business in a community. We still aim to keep Mr. Coggin's legacy alive today by embracing the city of Jacksonville where we do our business. We aim to engage our communities with direct dialogue and partners, including charities, local government, planning boards, and chambers of commerce. Our team members remain the driving force behind our guest-centric philosophy. We strive to create a culture where team members are engaged and empowered to provide guests with a superior experience.

Learn more about our important partners and causes below.

Because we care.

Coggin Ford Jacksonville is committed to making a positive impact on society.



When our customers choose to purchase their cars or service their vehicles with Coggin Ford Jacksonville, they are showing trust in our company and our people. We believe that this trust comes with great responsibility. At Coggin Ford Jacksonville, we strive to make our dealerships a great, safe place to work for our team members, and to make our community a better place to live.

We do this by striving to implement sustainable practices, giving back to local charities, and focusing on providing a diverse and inclusive work environment. In 2021, Coggin Ford Jacksonville team members received 40 paid volunteer hours to support local charities and non-profits, an increase from eight paid volunteer hours in 2020. This change enables Coggin Ford Jacksonville team members to volunteer more of their time to many worthy causes within our community.



As part of Asbury Automotive Group, Coggin Ford Jacksonville has worked in part to add to the great success of Asbury. We aim to live up to the Asbury Automotive motto, to be "The most guest centric automotive retailer". In 2021, We raised over $170,000 for Historically Black Colleges and Universities (HBCU) through the HBCU Change Program as well as $37,113 for Big Brothers Big Sisters program. Our CEO and Vice President of Corporate Development and Real Estate maintain oversight of our energy management approach.

We collaborate with third-party utility auditors to track our energy usage and identify usage spikes to avoid leaks or waste; Coggin Ford Jacksonville uses this data to see if our initiatives are working as expected. As part of our overall approach to managing our environmental impacts, we prioritize projects that will maximize our energy usage reduction while also delivering a return on our investment.

Our Sales Department

Welcome to Coggin Ford Jacksonville, a Coggin Ford dealer in the Deland, Deltona and Sanford areas of Florida. Coggin Ford Jacksonville specializes in all Ford new & used cars, trucks and SUVs along with Ford service, Ford parts and everything else Ford related.

Coggin Ford Jacksonville has a huge selection of new Fords in stock. Whether you're looking for a new Escape, Explorer or F-150, or any other Ford model, Coggin is sure to have plenty to choose from. Check the online New Inventory page to see what the current stock of new Fords looks like. Afterwards, be sure to look at the new car specials to get a great deal on a new Ford. The specials frequently change so be sure to keep checking back to see any new updates.

Coggin Ford Jacksonville also has a great selection of used Fords and other used cars, trucks and SUVs. Used specials are also available from Coggin Ford Jacksonville to not only give great deals on new Fords but also used cars. Remember that after finding a used car you can estimate the value of your trade in using the online sell page. To ensure that the used car, truck, or SUV you purchase from Coggin Ford is in top condition, we only sell the best used cars available.

Our Service Department

Even after you leave our dealership as a new owner we aim to please by offering comprehensive care via our car service and repair center. Buying or leasing a vehicle from us ensures that you get top-notch maintenance as we use quality certified Ford parts that you can buy, as well. It's just another way we look out for you, and further your connection with your ride.

How can you experience all this? Well, plenty of ways. Coggin Ford can be contacted online, or via phone. We also love visitors, so stop in to our showroom in person. We can be found at 9650 Atlantic Blvd Jacksonville, Florida. We're happy to continue the conversation, discuss new models, and answer any questions you might have.

They helped me out and were patient and each department I visited was really knowledge and helpful and explained everything in lamens terms and had a really in depth answer to my questions.
Damion Evans
Google Review
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Coggin Ford is an Asbury Automotive Group dealership powered by Clicklane.

Sales Hours

  • Monday 9am-7pm
  • Tuesday 9am-7pm
  • Wednesday 9am-7pm
  • Thursday 9am-7pm
  • Friday 9am-7pm
  • Saturday 9am-7pm
  • Sunday 11am-5pm

Service Hours

  • Monday 7am-7pm
  • Tuesday 7am-7pm
  • Wednesday 7am-7pm
  • Thursday 7am-7pm
  • Friday 7am-7pm
  • Saturday 8am-5pm
  • Sunday Closed

Parts Hours

  • Monday 7:00 AM - 7:00 PM
  • Tuesday 7:00 AM - 7:00 PM
  • Wednesday 7:00 AM - 7:00 PM
  • Thursday 7:00 AM - 7:00 PM
  • Friday 7:00 AM - 7:00 PM
  • Saturday 8:00 AM - 5:00 PM
  • Sunday Closed